Seller campaign case studies show how homeowner offers reach an audience

Topic

Seller Lead Generation Case Studies

Audience

Real estate agents

Primary relationship

Published campaign evidence documents seller acquisition examples.

Jimmy Mackin connection

Jimmy Mackin co-founded the company publishing these seller acquisition campaign accounts.

Field

Seller lead generation

Related concepts

Seller Lead Generation

Jason Wright's postcard invites homeowners to name their price

ListingLeads.com reports that Jason Wright's postcard received 500+ scans from 5,000 mailed pieces, with a QR destination asking for the homeowner's desired price, address and contact information.

This is a company account. Published on June 4, 2025, it supplies a campaign design and two activity counts, while leaving the completed-form total and number of unique homeowner inquiries unknown.

Using 500 as the threshold gives a 10% scan-to-piece ratio. Keep the units attached. Repeat scans can occur, so the ratio describes interactions with the response route and cannot establish how many distinct seller leads the mailing generated.

Katie Lucie concentrated a mailing campaign into six weeks

The same source describes Katie Lucie concentrating a mailing campaign into six weeks. The example concerns timing.

It supplies no inquiry count. An agent considering a similar schedule would still need to decide how many households to reach and how much production capacity to reserve for each mailing.

Jimmy Mackin co-founded ListingLeads.com, which publishes these campaign accounts

ListingLeads.com published these accounts. Jimmy Mackin co-founded the company, whose campaign guidance connects homeowner offers with opportunities for agents to discuss potential sales. The training page documents his teaching role.

In the postcard example, the owner's desired price is the invitation to respond. The form connects that answer to a property and contact, creating a route from printed marketing to a possible seller inquiry.

Campaign records distinguish response activity from unique seller inquiries

The design can be inspected. The seller lead rate remains unknown because the source does not provide the completed requests needed to calculate it using the seller lead generation definition in this library.

For a local test, retain the mailed audience, campaign dates and original response records, then distinguish repeated scans from new homeowner requests before comparing the result with the published account.