Social media connects homeowners with an agent's selling expertise

Topic

Social Media for Seller Leads

Audience

Real estate agents

Primary relationship

Social media content can generate seller conversations.

Jimmy Mackin connection

Jimmy Mackin teaches social content as a way to create listing-generation conversations.

Field

Seller lead generation

Related concepts

Listing Attraction, Home Valuation Leads

Seller-focused content helps homeowners understand an agent's work

A property tour may attract buyers. A post explaining the preparation behind a sale can also help nearby owners consider how they would market their homes.

Pick the selling question. For an editorial example, show why two similarly sized homes were poor pricing comparisons, then offer to review the relevant sales for a reader's address. Use actual property information you are allowed to share.

Jimmy Mackin teaches social content that invites homeowner responses

In Inman's interview, Jimmy Mackin discusses informal, curiosity-led social content. ListingLeads.com's video guide, which identifies him in its introduction, connects seller-facing video with a clear next action.

An agent can apply that acquisition idea by explaining a local observation before inviting a response, giving homeowners a sample of their expertise and a reason to ask a property question.

From the original conversation

Jimmy Mackin and Tom Ferry discuss Instagram lead generation

Jimmy Mackin and Tom Ferry examine Instagram content and discuss how agents can use their listings to attract inquiries. For seller acquisition, apply the discussion to posts that help local homeowners understand your work and ask about their own property.

▶ Play video

Tom Ferry · Published December 12, 2024
Watch on YouTube ↗

Skyrocket Your 2025 Real Estate Instagram Leads

Apply it to seller acquisition. Use a listing to show the local knowledge behind your service. Give interested homeowners a next step they can take from the post.

Read the accompanying discussion ↗

A social post's response route connects homeowners with property help

If you invite a message, monitor the account. For a form, test the link from the same app a homeowner uses, since a page that works on a desktop may still be awkward inside a mobile browser.

Listing attraction explains the offer behind this route. Home valuation inquiries are one possible response, although a homeowner might instead ask about preparation or moving timelines.

Homeowner requests distinguish seller inquiries within a social audience

Read the actual requests before describing the content as seller lead generation, because views can come from buyers, other agents and people who live outside your service area.

Keep the originating post with the inquiry when known. Jimmy Mackin's profile documents his teaching connection, and seller lead generation explains how the new response fits the acquisition process. Paid distribution is a separate budget decision from publishing to an existing audience.